Phwoar!! Look at that sexy label reveal. Skinny Lager needed a hot video to show off their new sleek label on social media and across their various sharing platforms. Unfortunately, they couldn’t use it in the end (this was a pro bono piece) as it didn’t completely match their branding guidelines, but whatcha gonna do?!
About the Project
Looking for a light lager that’s still full strength? Skinny Lager might be the choice for you. They’ve been making leaps in the world of low calorie alcohol and, more recently, they’ve had a bit of a change up with their branding. Working closely with them on a pro bono basis, we set out to create a new label reveal video that hits home with their premium branding and low-cal nectar.
To start this project, we decided on an animation style that would be in the same ilk as the promotional videos Apple produces - you know, those fancy, close-up, depth-of-field overload videos. Think we succeeded in replicating this style?
Close-up still of the 89 Calories shot
About the Idea
Mixing the close-up shots with neon 80s-esque lighting text was the main focus for this label reveal video. To harmony this, and to produce a stunning label reveal, the main animation element was the peepling away of the old label, and the new label sweeping into place.
The peeling effect was challenging to create and it was all keyframed (animated) by hand using the bend deformers in Cinema4D. Although it was challenging, I enjoyed overcoming the difficulty of the effect, and I think the final outcome for the video is one that should have ultimately been used to promote the new Skinny Lager label.
Credits
// Studio: Grizzle Animation Studio// Animation: Tom Paddon, Tom Carpenter// Client: Skinny Lager